Have you ever sat down to work on your business, opened your computer, and realized you've spent the better part of an hour trying to figure out what you're supposed to be doing with your marketing?
Maybe you've been staring at a content calendar that hasn't been updated in weeks, wondering what on earth you're supposed to post next. You've heard that Instagram Reels are the way to go, but someone else is telling you Facebook ads are where you should be spending your money. Then there's email marketing, blogging, Pinterest, and whatever new platform everyone seems to be talking about this month.
Before you know it, you've spent so much time trying to figure out how to market your business that you haven't actually had much time left to work on it.
I hear this frustration from Christian business owners often, and I understand it more than you might think.
As a stay-at-home mom who homeschools my children while running Crown of Glory Solutions, I know what it's like to have a limited number of hours in the day and a whole lot of responsibilities competing for them. Between homeschool lessons, client projects, family life, and serving as a Worship Director at my church, I've learned that being intentional with my time is a necessity.
And that's one of the reasons I care so much about helping other business owners develop marketing strategies that actually make sense for their businesses.
Because I don't believe you should have to spend every spare minute wondering what to post, how to reach more people, or whether you're wasting money on marketing that isn't accomplishing anything.
Your Marketing Should Have a Purpose Beyond Keeping You Busy
One of the first things I like to understand when talking with a business owner is what they're actually hoping their marketing will accomplish.
It sounds like a simple question, but you'd be surprised how often we get caught up in the activity of marketing without stopping to think about the purpose behind it.
We know we should be posting on social media, so we post. We hear that paid advertising can help businesses grow, so we consider putting money behind a Facebook or Instagram ad. We see another business owner getting great engagement from a particular type of content, and suddenly we're wondering whether we should be doing the same thing.
The problem is that we can spend an incredible amount of time following someone else's marketing strategy without ever knowing whether it makes sense for our own business.
I've worked with Christian entrepreneurs who have wonderful services and genuinely care about the people they serve, but their marketing doesn't clearly communicate that. Sometimes they're posting regularly but aren't giving their audience a reason to take the next step. Other times, they have a great offer and an established audience but haven't considered how paid advertising could help them reach more people.
And sometimes they're doing a little bit of everything without knowing which efforts are actually bringing customers through the door.
That's why I believe a good marketing strategy begins with understanding your business, your audience, and what you're trying to accomplish before deciding which platforms or tools to use.
Organic Social Media Still Deserves Your Attention
I know organic social media can feel discouraging, especially when you've put time into creating something you believe will help your audience and it receives very little engagement.
It's easy to look at the numbers and wonder whether it's worth continuing.
But one thing I regularly remind my clients is that people can be paying attention even when they aren't commenting on every post.
Think about your own habits online for a moment. How many businesses have you followed for months before making a purchase or reaching out to ask about their services? Maybe you've never liked one of their posts, but you've read their captions, visited their website, and slowly become familiar with what they offer.
Your audience may be doing the same thing.
Organic social media gives people an opportunity to get to know the person behind the business. They begin to understand how you approach your work, what matters to you, and whether your services might be a good fit for their needs.
For Christian business owners, I believe this is especially valuable because our faith often shapes how we serve people and make business decisions.
That doesn't mean every post needs to include a Bible verse or a devotional message. Sometimes your faith is evident in the way you communicate, the honesty of your marketing, and the care you show your customers.
A thoughtful organic social media strategy gives you room to communicate those things consistently.
But that strategy needs direction. Posting simply because you feel obligated to post can become exhausting, especially when you aren't sure what you're working toward.
When Should a Christian Business Owner Consider Paid Advertising?
Now, I also want to talk about something I genuinely enjoy helping businesses explore: paid advertising.
I love what Facebook and Instagram ads can do for a business when they're used intentionally. They can introduce your services to people who may never have discovered you through your existing audience, help promote an upcoming event or offer, and bring interested people to your website.
But I don't believe every business needs to jump into paid advertising immediately.
Before investing money in ads, I want to know a few things about the business.
Do you have a clear offer that people understand? Do you know who you're trying to reach? Does your website or landing page make it easy for someone to take the next step? And perhaps most importantly, do you have a way to follow up with people who express interest?
Because here's something I wish more business owners understood: getting more people to see your business doesn't automatically mean more people will become customers.
If someone clicks your ad and lands on a confusing website, you may have paid for a visitor who leaves without understanding how you can help them. If someone signs up for a free resource but never receives a follow-up email, you've missed an opportunity to continue building that relationship.
Paid advertising can be a wonderful tool, but it works best when the rest of your marketing is prepared to support it.
I often encourage business owners to begin by learning what resonates with their audience through organic content. Once they've developed clear messaging and have an offer they're ready to promote, paid ads can help introduce that message to a wider audience.
Of course, there are exceptions. A newer business with a tested offer and a clear path for customers may benefit from paid advertising before building a large organic following.
That's why I don't believe in handing every business owner the exact same marketing plan.
Your marketing should be built around what your business actually needs.
Sometimes You Need a Marketing Strategy. Sometimes You Need Someone to Help Carry It Out.
There's another part of this conversation that I think deserves more attention, especially for small business owners.
You can have a wonderful marketing plan and still struggle to follow through with it.
Maybe you know exactly what you want to communicate, but finding the time to write captions and schedule posts is another story. Perhaps you've developed an offer you're excited about, but you haven't had the opportunity to create the marketing materials or email sequence to support it.
I've found that many business owners don't necessarily lack ideas. They're simply carrying so many responsibilities that marketing keeps getting pushed to the bottom of the list.
And I understand that feeling.
When I started Crown of Glory Solutions in 2022, I was pregnant with my son and had a two-year-old daughter at home. I had recently stepped away from my career as a public school music teacher, and I was learning how to build a business while being present for my family.
From the beginning, I knew that I wanted my business to support the life God was calling me to live. I also knew I would have to be realistic about how much I could accomplish in a day.
That experience has shaped the way I serve clients today.
Sometimes a business owner needs someone to sit down with them and help develop a clear marketing strategy. Other times, they already know what they want to accomplish but need a Social Media Manager or Marketing Strategist to help execute it.
And there are times when the real issue is happening behind the scenes. Their customer follow-up process needs attention, their projects need better organization, or they need executive assistance to create more room in their schedule.
That's one of the things I love about the work I do through Crown of Glory Solutions. I get to look at the business as a whole and help owners determine what kind of support would actually make a difference.
Stewardship Over Strategy: A Biblical Approach to Marketing
If you've followed Crown of Glory Solutions for a while, you've probably heard me talk about Stewardship Over Strategy.
It's become one of the guiding principles behind how I approach business, and it influences the way I think about marketing too.
I love a good strategy. I enjoy studying what works, developing content plans, and helping clients figure out how to reach the people who need their services. But I also believe we have a responsibility to be thoughtful about how we're using the resources God has entrusted to us.
That includes our time and money, of course, but it also includes the opportunities we have to serve others.
One passage I come back to often is 1 Peter 4:10 (NLT):
"God has given each of you a gift from his great variety of spiritual gifts. Use them well to serve one another."
Although Peter is speaking about the gifts God gives believers to serve others, I believe the principle of faithful stewardship is worth considering in our businesses as well.
If God has given you the ability to create something that genuinely helps people, how are you caring for that opportunity? Are you communicating clearly enough that people understand how you can serve them? Are you using your resources wisely, or are you spending money on marketing simply because someone told you that you should?
And are you leaving room in your life for the people and responsibilities God has placed right in front of you?
Those are questions I think we should be willing to ask.
For me, stewardship means being willing to slow down long enough to make thoughtful decisions. Sometimes that means investing in a new marketing opportunity, and sometimes it means recognizing that a business needs a stronger foundation before spending another dollar on advertising.
It also means understanding that asking for help can be a wise decision.
In Exodus 18, Moses was trying to carry the responsibility of helping the people all by himself. His father-in-law, Jethro, recognized that the workload was too much and encouraged him to share the responsibility with capable people.
I love that passage because it's such a practical picture of what happens when someone recognizes they can't continue carrying everything alone.
There are certainly responsibilities that only you can fulfill as the owner of your business, but there are also tasks that someone else may be able to handle with excellence.
You don't have to become an expert in every area of marketing to build a business that serves people well.
What Would It Look Like to Have a Little More Help?
If you've made it this far, there's a good chance something in this conversation feels familiar.
Maybe you've been trying to figure out your social media strategy for months, or you've considered running paid ads but haven't felt confident enough to invest the money. Maybe your business has grown to the point where you simply can't keep up with everything on your own.
I want to encourage you to consider what kind of support would actually help you move forward.
For some business owners, that might mean developing a realistic organic social media plan that they can maintain consistently. For others, it could mean preparing a paid advertising campaign with a clear goal and a way to measure whether the investment is worthwhile.
And sometimes it starts with a conversation about what's currently working, what isn't, and where your time would be better spent.
At Crown of Glory Solutions, I work with Christian entrepreneurs and faith-driven businesses who want their marketing to feel intentional and true to who they are. I help with organic social media strategy and management, paid advertising, marketing materials, and the systems that support those efforts.
My hope is that the business owners I serve can feel confident about the decisions they're making instead of constantly wondering whether they're doing enough.
Because while I care deeply about helping businesses grow, I also know that the people behind those businesses have families, ministries, and lives outside of their work that deserve their attention.
And I believe a thoughtful marketing strategy should make room for those things.
Let's Have a Quick Chat
If you've been wondering what your next step should be with marketing, I'd love to hear more about your business.
I offer a Quick Chat, which is simply an opportunity for us to connect, talk about what you're working toward, and see whether there's an area where I could help.
You don't need to have everything figured out before we talk. In fact, figuring out what makes sense for your business is one of my favorite parts of the conversation.
I'd love to hear what God has placed on your heart for your business and how I might be able to help you steward it well.
