Why Christian Virtual Assistants Should Ditch the Mask and Show Up Authentically Online
By Rachel Roach | Rooted and Ready
Running a business rooted in faith shouldn’t feel like a constant hustle. Here on the blog, you’ll find encouragement, practical tips, and systems to help you run your business with peace, purpose, and clarity.
Let’s be honest—there’s a lot of noise out there in the online space.
The curated feeds. The polished reels. The captions that sound like a robot wrote them.
And if you’re a Christian virtual assistant trying to build a business while honoring your values, you may have felt the pressure to “perform” just to keep up.
I’ve been there too.
But here’s what I’ve learned: the most powerful thing you can do in your business is show up as your full, authentic self.
No mask. No filter. No copycat strategy. Just you—the way God made you.
Why Authenticity Is Your Business Superpower
As a virtual assistant and social media manager, I’ve worked with enough clients to know this: people are craving real. They want to know that the person behind the profile is actually the same person they’ll meet on a discovery call or in the inbox.
If your content doesn’t sound like you…
If your stories feel stiff…
If your website is branded but doesn’t breathe with your voice…
Then you're building trust on a shaky foundation.
Because when you finally get face-to-face with a client, the disconnect is obvious.
Authenticity builds trust. And trust builds long-term clients.
Jesus Was Never in the Business of Pretending
This isn’t just marketing advice—it’s spiritual truth.
“Let what you say be simply ‘Yes’ or ‘No’; anything more than this comes from evil.” — Matthew 5:37
Jesus taught us to say what we mean and mean what we say. That includes in our businesses.
“Do not conform to the pattern of this world, but be transformed by the renewing of your mind…” — Romans 12:2
There’s a pattern in the online business world that says: Be polished. Be popular. Be performative.
But God calls us to be set apart—not striving for perfection but walking in purpose.
Your Clients Want You
If you’re a Christian VA or SMM, listen closely:
Your dream clients don’t want the “perfect” version of you.
They want the person who shows up with heart, with humor, and with Holy Spirit-led direction.
They want the woman who:
Pops on stories even when the kids are in the background
Sends voice notes that sound just like her DMs
Shares the highs and lows of her week—not just the wins
Lets her captions reflect her tone and her faith
Your people want you—not a second-rate version of someone else.
Don’t Build a Business with a Mask On
There is so much freedom in dropping the act.
There’s peace in knowing you can show up on every platform and not have to pretend.
And there is favor in being faithful to who God made you to be.
“For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things He planned for us long ago.” — Ephesians 2:10
He didn’t plan those things for someone else. He planned them for you.
So stop hiding.
Stop shrinking.
Stop trying to run your business with a script that isn’t yours.
You weren’t meant to blend in.
You were meant to stand out—with Christ at the center of it all.
Let’s Be the Real Ones
Let’s be the business owners who show up the same on social as we do on Zoom.
Let’s be the women who honor God with not only our work, but our words.
Let’s be the Christian virtual assistants and CEOs who say, “This is who I am—and I trust God will bring the right people because of it.”
Because He will.
He already is.
🎧 Want to dive deeper into this topic?
Tune into Episode 14 of The Final Bell where I unpack this even further and share how embracing authenticity has shifted everything in my business.
